Rawking was born in India with a simple yet powerful idea — to build a fashion-forward, fitness-inspired clothing brand that blends premium quality with affordable pricing.

What started as a small venture by two passionate founders with a love for functional style has now evolved into a growing team of creators, designers, and innovators dedicated to redefining lifestyle wear for modern India.

From day one, our focus has been on designing products that don’t just look great but feel incredible — all without the luxury price tag. Every piece is thoughtfully designed, tested, and fine-tuned with comfort, style, and durability in mind. Whether you're training, lounging, or stepping out, Rawking ensures you never have to choose between quality and price

Before starting YoungLA, we found ourselves searching for the perfect fitness wear at an affordable price. However, it didn’t exist, so we decided that in order to address the issue of mixing affordability with comfort, we needed to create our own brand. Our goal is to create an affordable, yet luxurious brand, the fitness clothing industry will change to address customer satisfaction over making a large profit. At YoungLA, we ultimately believe that luxury doesn’t have to be expensive, nor should you have to pay more to get better quality apparel.

At Rawking, our mission is to challenge the status quo of the fashion and fitness apparel industry in India. We believe you shouldn’t have to overpay for style or settle for less when it comes to quality.

Our goal is simple:
✅ Make premium clothing accessible
✅ Deliver comfort that feels luxurious
✅ Keep YOU, the customer, at the heart of everything we do

Every item we launch is wear-tested by our own team and goes through multiple quality checks before it hits your wardrobe. If we wouldn’t wear it, we won’t sell it — that’s our promise.

Our commitment starts long before a product reaches your hands. We believe in building trust, not just making sales. That’s why each product is developed over months — from sketch to shelf — with careful attention to fit, fabric, and function.

We take pride in offering more than just apparel — we offer an experience backed by customer-first service, ongoing quality improvements, and a brand you can grow with and trust.

At Rawking, your satisfaction is our biggest win. We’re not here to just build a brand — we’re here to build a community of like-minded individuals who believe in pushing limits, staying authentic, and never compromising on comfort, quality, or style.